Friday
New arrivals. First choice. The weekly drop starts here.
A fresh find. A good feeling.
Great style
Small prices.
Your everyday favorites. Your unexpected finds. A new reason to stop by every Friday.
Meet your Blue days
Your Friday
looks good.
Style inspiration · Not current store inventorylooks good.
01 Fresh Friday drops02 Prices step down03 Find it in store
A little timing. A great find.
Make it a Blue day.
Come early for first picks. Come later for deeper markdowns. When you find your favorite, make it yours.
Saturday
The first price drop. More to discover for less.
Sunday
Prices step down again. See what catches your eye.
Monday
Another markdown. Another reason to stop in.
Tue–Thu
The lowest prices of the weekly cycle on remaining finds.
Our planned weekly pricing schedule. Exact discounts, category prices, and opening details will be announced before launch. Selection varies; items may sell out before later markdowns.
Good style belongs to everyone.
A little something
for your everyday.
Clothing for the family, shoes to finish the look, and the fun of finding something you weren’t expecting.
Women
Easy layers. Everyday favorites.
Men
Off-duty style. Daily essentials.
Kids
Little looks. Big personality.
Shoes
Your next great pair awaits.
Planned departments. Brands, sizes, and availability will vary with each delivery.
Coming to Louisville, Kentucky
See you at BLUE ye's
We’re getting ready to welcome you. Our store address, opening date, and hours will be posted here when confirmed.
Before you stop by
Good to know.
Can I shop online?
Blue is an in-store shopping experience. This website is your guide to our store and weekly markdowns. Online checkout is not available.
When should I visit?
Friday is planned for new arrivals and first picks. Prices then step down through Tuesday, with the lowest weekly prices holding through Thursday. Waiting can mean a lower price, but your size or favorite item may sell out.
Will you always carry the same brands?
Our selection changes with incoming inventory. Specific brands, styles, and sizes are not guaranteed.
When does Blue open?
The opening date is still to be confirmed. Check this page for the announcement, store address, and hours.
First picks start on Friday.
Find your kind of Blue.
Good clothes. A fresh selection. A price that feels right.
Explore Blue days